The need of community of business
the ultimate objective of business is profit. This is the only possible if it can satisfy the needs of consumers in a community. However, there are enterprising businessmen who can create consumer needs for their own business interests. to some, such manipulation of human weakenesses through advertising is immoral. Businessmen are presumed to be honest and sincere in dealing with consumers.
Entrepreneur who are seeking business opportunities have to explore the economic and social conditions prevailing in the community. Such conditions reflect the needs of the community, such as food, clothing, housing, health, education and recreation. The needs that are not properly satisfied are areas of business opportunities. Assuming that these needs are adequately met, it does not mean that there is no more room for business opportunity.
Entrepreneurs, by their very nature, are innovative. They are capable of creating new products or new ways of selling products. Considering that people have unlimited satisfaction or needs, entrepreneurs can still exploit the unsatiable nature of human beings. Business opportunity exists as long as there is improvement in human satisfaction in terms of price, quality and service. So, what is very important for a businessman is to identify the needs of the people in the community, and then maximize the satisfaction of such needs of the community, the competitors, and existing resources.
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